Email marketing audit

An audit is a comprehensive evaluation of your eCRM marketing program to assess performance, identify weaknesses, and uncover opportunities for improvement. It typically includes:

- Campaign performance analysis - reviewing KPIs

- List health assessment - examining subscriber growth, engagement levels, and list hygiene

- Content review - evaluating copy, design, calls-to-action, and personalization

- Automation and segmentation - assessing workflow effectiveness and audience targeting

- Competitive benchmarking - comparing metrics against industry standards

The goal is to optimize your marketing strategy, improve engagement, maximize revenue, and ensure your campaigns are both effective and compliant.